I fell in love with my fitbit when I first purchased it. Yet, I still struggled with the constant quantification of everything I do versus my privacy, (that is another blog post). I wanted to find ways to stay fit that appealed to my techie side, (because it keeps me motivated). But to do that meant I had to put the fit bit somewhere that I actually could see it during the day to remind myself about adding the food, water and sleep portions of the tracking into the app or online. Keeping the fitbit out, looking like a Bluetooth headset was a no go for me because it was just,…”not my style.” Tory Burch is one of my favorite designers and if these sketches are any indication, this new group fitbit brand devices would match my Tory Burch sunglasses perfectly!
I would love to have the opportunity to really put the fitbit flex device and the Tory Burch collection to the test on a regular work day to see how it performs.
Special Note: The bracelet is sold separately from the fitbit. The Tory Burch collection of designer device jewelry requires the Fitbit Flex® version of the device.
Full Article: Fitbit, meet Tory Burch. Tory Burch, meet Fitbit,…?
Original Post Sources:
“Twenty Co-Branding Examples,” Businessweek.com, http://goo.gl/S6Uoy
“How Fitbit Survived as a Hardware Startup,” Forbes.com, http://goo.gl/NbSNpf
“Buzz,” Fitbit.com, http://goo.gl/YGcM8n
“About the Company,” ToryBurch.com, http://goo.gl/SGcIkr
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